We partnered to help a new US client team better understand the competitive landscape

Client challenge

To understand the US competitive landscape, including possible product launch and tactics in the US market for five key competitors


InterPhase Consult solution

Develop a creative meeting agenda to allow attendees to ‘walk a mile in the shoes’ of the competition

Develop meeting branding and identity

US Affiliate, cross functional team

Five competitor company teams in Hepatitis C


Result

Relatively new team gained a deeper understanding of the market landscape, competitors and key stakeholder groups in the US market

Actionable recommendations developed to strengthen the US product strategy against competitor attack