We helped our client align product launch and portfolio strategies through a multi-disciplinary workshop

Client challenge

To determine the optimal relative positioning of 3 brands within a portfolio in preparation for the launch of the 3rd

To address negative internal perceptions of the new brand


InterPhase Consult solution

Multi-disciplinary team meeting with interactive agenda to explore the relative positioning within the portfolio and uncover the value of the new product

Develop meeting theme (‘Power of 3’) and branding to bring the 3rd product into the portfolio


Result

Overall portfolio strategy developed and bought into, with new ideas to accelerate launch of the new product

Achieved renewed internal ownership and excitement