We developed a campaign strategy for our client to help unlock the full market potential of their product

Client challenge

Development of campaign strategy to Increase product awareness upstream of target customer group


InterPhase Consult solution

Breaking down the entire process of awareness to action into component parts that can be accurately assessed

Development of custom risk management solution to identify and increase return on investment


Result

Behavioural analysis of customers to understand steps in comprehension, representational change and action

Development of web-based KPI management framework across multiple participatory countries

Development of customised risk assessment and management tool to facilitate campaign investment decisions

Recommendations for campaign plan and tactical considerations