We developed a comprehensive global value dossier for our client to aid brand planning and commercialisation activities

Client challenge

Building a solid value story that informs marketing and commercialisation strategies and helps shape the brand identity


InterPhase Consult solution

We conducted an in depth analysis of existing MR and supplemented it with desk research and insights into the internal stakeholder beliefs and expectations, to build a compelling value story


Result

We developed a comprehensive Global Value Dossier which serves both as an educational tool for new employees and as a guide for customer facing employees to ensure commercial communications are aligned across the global team and affiliates