We built credible and compelling commercial message sets for our client to communicate their value proposition

Client challenge

Building a market-ready message platform to communicate the value proposition to key stakeholders in a compelling and impactful manner


InterPhase Consult solution

Message development was based on insights generated from the global value dossier on drivers and barriers to adoption and competitive differentiation

Message sets were tested with three key stakeholder groups to capture their views on core communication themes


Result

We provided the client with market tested message sets that were both credible and compelling and were ready to be deployed by sales teams

The message sets conveyed the key features and benefits of the product while differentiating it from competitors