We conducted an in-depth review of a client’s initial launch markets to provide a solid foundation for a KOL engagement strategy

Client challenge

Achieve a more complete understanding of intended launch markets in order to support KOL-specific engagement activities

Design and implement engagement activities based on this understanding, in order to support the launch of a product in two emerging markets


InterPhase solution

Conduct a gap analysis of the client’s target markets and competitor engagement strategies, assimilating market research insights and a landscape analysis to identify trends and gaps

Input from local affiliates incorporated into research to validate findings


Result

A detailed analysis of the public and private healthcare systems in the target markets, key stakeholders and their drivers and influence, and existing competitor strategies and tactics

Recommendations developed on engagement strategies and tactics, including key messages and implementation, allowing the plan to be optimally targeted according to the nuances of each market