We developed a Global Protection Strategy for a late lifecycle product

Client challenge

Develop a global strategy for a late lifecycle brand to define differentiated future positioning and plan feasible brand protection options in the context of high in-class and generic competition, as well as future internal pipeline launches


InterPhase Consult solution

Interviews with Global, Regional and Affiliate representatives to identify critical drivers, barriers and attitudes towards lifecycle management

Prioritisation of country-specific and Global-level activities to distinguish the brand before and after LOE through the application of a diagnostic tool

Internal workshop to assess post-LOE strategic options, and map high-level readiness plans with actions, timelines, resources and KPIs


Result

A ready-to-disseminate Global strategic plan, including positioning and competitive differentiation, prioritised brand protection options and plans for implementation

Achieved alignment from senior leadership throughout the project in order to support client