We developed a global brand strategy and launch readiness plan for a novel oncology drug

Client challenge

Develop a successful global brand strategy and launch readiness plan for a novel oncology drug, achieving cross-functional buy-in


InterPhase Consult solution

Combine internal stakeholder interviews with internal and external information/materials to deliver a comprehensive situational analysis

Drafting an initial launch readiness plan and recommending suitable strategic options

Aligning Global & Affiliate teams and collaboratively finalising the launch readiness plan through workshops


Result

Comprehensive launch readiness plan with cross-functional buy-in from Global & Affiliate teams and internal alignment on key strategic priorities

Buy-in from senior leadership team with immediate launch readiness plan endorsement and sign-off