We supported a client’s Medical Affairs Division in the development of a portfolio planning framework

Client challenge

Redefine their corporate strategy and instil a more proactive and efficient approach to transitioning from lifecycle to established product (EP)/mature brand through the development of an adaptable, modular transition framework

InterPhase Consult solution

Implementation of a survey with 10  senior Medical Affairs personnel from similarly profiled competitors with EP/mature brand divisions to obtain industry-leading best practice for product transitions

In-depth internal stakeholder interviews with representatives from across the business to ensure that the needs of all affected functions were incorporated into the analysis

Consolidation and analysis of outputs, developing strategic options which were validated via an internal stakeholder workshop and pressure testing


An industry leading, ready-to-disseminate EP/Mature Brand Transition Framework, incorporating industry best practice guidelines and feedback from functions across the business to ensure maximum buy-in and uptake