We have hands-on experience of developing brand strategies and plans in niche indications

Client challenge

To identify the optimal market entry strategy for the launch of an established product in a new indication

InterPhase Consult solution

Apply strategic brand planning principles to the new niche indication

Develop strategic launch framework and tactical plan


We developed a SWOT, Key Issues, Critical Success Factors, Objectives and Tactics

We ensured that the strategy pulled through to the tactics

We developed the positioning and messaging for the new indication to address the unmet needs whilst also maintaining the perception of the product in the existing indication

We developed the tactical launch plan, including PR, activities with patient associations, thought leaders and other stakeholders